University Campuses Across the Country Launch the “Size Doesn’t Matter” Campaign

 

TORONTO – February 18, 2010 – Students from 23 universities across the country have joined together to launch a nationally branded and coordinated campaign called Size Doesn’t Matter.  Aimed at highlighting the multitude of Israeli accomplishments and contributions, this campaign is the result of the combined efforts by the Canadian Federation of Jewish Students (CFJS), local Hillels, Jewish Student Associations, and Israel on Campus organizations across Canada.

The Size Doesn’t Matter campaign is a cutting-edge social media experience that will include viral videos, an interactive website, feature films and promotional items.  In addition, this campaign will host some of the world’s most respected speakers on issues related to the Middle East, including: Khaled Abu Toameh, Dr. Joel Kotek, Dr. Mohammed Wattad, and Ismael Khaldi.

“We are very excited about this campaign,” said Rebecca Cherniak, Israel Affairs Chair for the Canadian Federation of Jewish Students.  “On many Canadian campuses, Israel is often vilified by anti-Israel proponents.  The Size Doesn’t Matter campaign will showcase an Israel that many students have never seen before.”

For more information contact:

Rebecca Cherniak
Israel Affairs Chair, Canadian Federation of Jewish Students
289-242-5838
rebecca@cfjs.ca

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“Size Doesn’t Matter” Campaign Drawing Large Numbers of Students

 

TORONTO – February 24, 2010 – Size Doesn’t Matter has quickly become the single-most successful national outreach campaign Canadian Jewish student groups have ever launched. In just five days, the Size Doesn’t Matter website has hosted thousands of students from all across the country, giving them an opportunity to learn about Israel’s accomplishments in such areas as innovation, human rights, and the environment.

The Size Doesn’t Matter website is drawing large numbers of students to information about pro-Israel speakers and campus cultural events and the campaign has energized a group large group of international bloggers, all eager to report on campaign developments.

As quoted in today’s Globe and Mail, “The site supplies facts about the country’s medical and communication-technology industries, its population, and its environmental efforts…It’s the idea of hearing about Israel in the bigger picture, Israel outside the conflict, Israel as a complete country.”

“The response has been overwhelming,” said Rebecca Cherniak, Israel Affairs Chair for the Canadian Federation of Jewish Students. “The Size Doesn’t Matter campaign is encouraging a whole new segment of the campus community to look at Israel in a positive light and to understand the big accomplishments this small country has to offer.”

For more information, please visit www.sizedoesntmatter.ca

For more information:

Rebecca Cherniak
Israel Affairs Chair, Canadian Federation of Jewish Students
289-242-5838
rebecca@cfjs.ca